COACHING: THE CORE OF PERSONAL BRANDING

THE CHALLENGE
The uncertainty of our time creates a new trend, the gig economy which is getting bigger. Whether you’re an employee or entrepreneur, cultivating a personal brand has become more important than ever. In today’s world it is more important than ever to know and be yourself, while mastering how to manage the way others perceive you.

OUR SOLUTION
The term “personal branding” was first used in an article of Sam Peters in 1997:
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called ‘You’.”

An effective personal brand can help you excel and reach your goals, but it also needs to manifest a positive impact on others, as well as drive business results.
Personal Branding It’s about being yourself and managing how people perceive you.

The first step in creating any communication strategy is realizing the authenticity, and the uniqueness that differentiate the brand persona that is you; in turn accepting this and defining your goals. This is where coaching comes in and becomes the most valuable tool for creating the core of one’s personal brand.

“You” becomes the core of the whole process of studying and implementing the communication strategy, which significantly contributes to the reduction of reputation risk, and results in an increased reliability index.

Our “Integrated Personal Branding” develops in 4 stages

• Coaching | Explore Thyself
• Consulting | Reducing Reputation Risk | Planning Communication Strategy
• Packaging | Brand ID Design | Self Presentation Training
• Management of Social Media Reputation

THE BENEFITS
Effective personal branding will help you to:

• Identify your own unique brand persona
• Differentiate from the competition
• Level-up your brand awareness
• Build trust and credibility with prospective clients and employers
• Create stronger connection to your target-group
• Manage your reputation more effectively

IDEAL FOR
“Integrated Personal Branding” is ideal for anyone who wishes to develop self-positioning in their profession and has been especially beneficial to entrepreneurs and executives.

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